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Social Media Post Value
Access the Insatgram Sponsor Post Calculator
BRAND AMBASSADORS ON SOCIAL MEDIA:
KNOW HOW MUCH ATHLETE POSTS ARE REALLY WORTH
Sponsored ads and posts on Instagram have become the norm as we scroll through the feed, but have you ever wondered how much these Insta Celebs pocket? Well now you can, with the Athlete Post Calculator.
After extensive research throughout the UK, USA and Australia a formula has been created. This calculator is not only a way for businesses to know the worth of generating content with an athlete, but it in turn helps the athletes and managers see the value in it.
One-off Instagram posts are not valuable enough anymore. Instead, a larger marketing campaign needs to be implemented and strategised in order for businesses to get more of a return.
The calculator is purely a tool for businesses to use in order to understand the value of a social media post.
The calculation of how much each post is worth is based on the number of followers the Instagram profile has, as well as how much genuine engagement there is. As followers and engagement increase, so too will the worth of the Instagram post.
The calculator provides an accurate fee structure for businesses to use in their budget, taking into consideration the economies of scale. It’s important to note that social media posting should be part of a much greater marketing campaign as businesses will gain little to no benefit if they engage talent to post once or twice only. No longer will Insta Celebs be known as Influencers, but more so Brand Ambassadors. This distinction means allowing room for this type of social media campaign into a business’ budget to ensure money and time are well invested.
Inside Play believe It’s important to remember that social media posting is just another form of marketing and the same rules should be applied to ensure a Return on Investment. Athletes are also advised to use this tool to understand their own value.
Never has there been a more prevalent time to engage with a Brand Ambassador to help spread a message beyond your current following.
Businesses and players of all sporting codes can work the advantage now and register with Inside Play. To see the value in implementing a Brand Ambassador campaign.
To see the value of a post is work simply go to athletepostcalculator.com.au
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